Modern Guide
to Equality

A company alone has power; collectively, we have impact. The Modern Guide to Equality gives you the tools you need to create a more equal company and, ultimately, make workplace equality a reality worldwide.

Equality Health

Equality fit (adj): The state of being a truly equal workplace.

This doesn’t happen overnight. First, companies must evaluate their equality health, diagnose areas that need improvement, and create a customized plan for improvement. The Female Quotient uses four key vitals to assess a company’s equality health: Parity, Leadership, Advancement, and Culture.


Parity remains one of the biggest drivers of equality health. By prioritizing equal compensation for men and women; focusing on diverse representation, both internally and externally; and promoting inclusive hiring practices, companies can make a diverse workplace a reality.


Companies that invest in the growth of their employees ensure that each individual has the tools they need to be successful. This begins by charting clear pathways for advancement, creating sponsoship and mentorship opportunities, and fostering education initiatives.


If inclusion initiatives are to actually take hold in the workplace, leadership must take charge. From embracing a conscious mindset to clearly communicating diversity goals and ensuring accountability, it is up to leaders to set an example that the rest of the company can follow.


To successfully attract and foster diverse talent, companies must first create a culture of care. This is accomplished through policies that promote equality, training that gets everyone on board, and an organizational structure that truly supports all employees.

Topic Experts

Meet the people who are leading the charge for workplace equality.

Shared Case Studies

Discover how leading companies navigate gender equality issues and make inclusivity a workplace reality.

Movements That Matter

An interactive curated knowledge portal covering the global equality landscape that complements the work of our partners, #Unstereotype Alliance and #SeeHer.

The Unstereotype Alliance is a thought and action platform that uses advertising as a force for good and to drive positive change. It seeks to eradicate harmful gender-based stereotypes. The alliance is focused on empowering women in all their diversity (such as race, class, age, ability, ethnicity, religion, sexuality, language, education) and addressing harmful masculinities to help create a gender equal world.

Eliminating unconscious bias against women and girls in advertising, media and programming is critical to the future of the world. #SeeHer’s mission is to increase gender equality and the accurate portrayal of women and girls in advertising, media and programming 20% by 2020, the 100th anniversary of women winning the right to vote in the U.S. The movement includes 70+ of the most respected industry leaders, more than 1,000 brands with a combined $50 billion in U.S. ad spend.

Toolkits for Action

Get the tools you need to make equality a workplace reality at your organization.

Bootcamps for Change

Rewrite the rules of the workplace with The Female Quotient and become equality fit.